Faith.

I'm walking down my hall, catching a quick glance at the tv as I pass by. Over a generic-sounding country song is a familiar-looking man in a cowboy hat with his arms raised to glorious heaven, it's Tim McGraw. The camera pans around McGraw to show the tattoo on his left shoulder, which is the word, "Faith," written in cursive letters.
I stop because I'm curious to see where this is going. All of a sudden the song comes to an apparent climax and there is an image of a small bottle on the screen and the announcer says, "The new fragrance from Tim McGraw."
American culture rocks.